Food of the Nineties, Josta
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Anticipating the herbal- and energy-drink craze, Coca-Cola introduced a soft drink called Josta. It was reddish, and boasted "the energy of the jungles." It was guarana and cola flavored, and supposedly more caffeinated than regular colas. Unfortunately, at that point the South American flavor of guarana was still a relatively unknown flavor in North America, and no one really knew how to pronounce Josta, or liked the reddish brown color of the beverage. Combined with poor marketing, the product faded from the shelves within a year or two, around the same time Red Bull began to become popular at the end of the decade.
The following are links about Josta you may find interesting. Also check out the other =Food of the 90s?> pages.
The following are comments left about Josta from site visitors such as yourself. They are not spell checked or reviewed for accuracy.
Josta - March 05, 2010 - Report this comment
I love josta cola/pop
mollymcd - January 12, 2011 - Report this comment
I miss it
Mitch - June 15, 2018 - Report this comment
Oh man, I absolutely remember this stuff! When you first tried it, it was weird but then you really started to love it. Sad that its gone.
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