Food of the Nineties, Undercover Bears
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An instant oatmeal for kids that had "hidden" gummi bears that would only appear after you added water and microwaved it. I remember that the bears came in a bunch of flavors including strawberry and maple & brown sugar. The bears weren't very gummi, with a texture more like your typical kids' fruit snack.
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matt - December 20, 2007 - Report this comment
i used to eat them all the time. i loved the maple/brown sugar ones. i remember the bears being very hard but it wsa an exceptional cereal.
Emily - March 30, 2008 - Report this comment
I loved this cereal and everyone that I know has never ever heard of it. I wish they would make some more!
Markanthony - October 15, 2008 - Report this comment
I loved them as a kid! I used to cry for them if my mom didnt buy them at the store!
CodeRed - June 12, 2009 - Report this comment
I LOVED this cereal. They definitely need to bring it back.
Jenece - December 12, 2009 - Report this comment
Me too!!! I use to eat two packs at a time. Im writing General Mills.
bloss - December 30, 2009 - Report this comment
i agree! i think about this cereal all the time when i eat oatmeal, especially the strawberries n cream oatmeal. everyone thinks im crazy and i imagined this food. they dont know about it at my job!
Nic - April 12, 2010 - Report this comment
LOVED undercover bears!!! Wish it would come back. No, we did not all just imagine this oatmeal...lol
Ryan W. - July 03, 2010 - Report this comment
This was my favorite food when I was a kid, seriously, this was all I would eat! I loved to eat around the gummy bears and save them for last. You can't just stick gummy bears in a bowl of cereal and say "here you go" either, these had a different texture to them, they were awesome! I'd buy a ton of them again. I remember when they stopped making them when I was a kid I threw a huge fit cause these were my favorite food next to cinnamon toast.
Chris - July 19, 2011 - Report this comment
When I was 2 or 3 I was supposed to be napping. When my mom came downstairs to check on me, she found the pantry door open and a trail of oatmeal leading to my room. I ate all the berry bears out of a bunch of packages but I REMEMBER leaving one to avoid suspicion and trying to clean it up to hide the mess. My mom doesn't think I could remember that long ago (24 yrs?) but I VIVIDLY remember the feeling of not wanting to get caught and remorse when I was lying back in bed. lol
Allie - May 30, 2013 - Report this comment
My husband admitted to me that the reason he doesn't not eat oatmeal is because it could never be as good as the undercover bears!
JoJo - February 22, 2015 - Report this comment
Under Cover Bears were the predecessors to the dino-egg-oatmeal fad. Nothing will ever replace Under Cover Bears in terms of flavor or taste, however. I loved these as a kid.
Stacey - June 03, 2015 - Report this comment
Nobody I know of remembers this oatmeal... I thought I might have imagined it. I loved this oatmeal & im not a big oatmeal fan but if this came back out I would be. There was something in the texture of the bears that makes it impossible to duplicate. Bring back undercover bears !
Mike b - March 27, 2017 - Report this comment
I'm with you all. My brother is about 2yrs older then me but for some reason he can't remember them. But I do think I only had the maple brown sugar but might have had strawberry also. It's the only oatmeal I ever liked.
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