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Food of the Nineties, Undercover Bears

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An instant oatmeal for kids that had "hidden" gummi bears that would only appear after you added water and microwaved it. I remember that the bears came in a bunch of flavors including strawberry and maple & brown sugar. The bears weren't very gummi, with a texture more like your typical kids' fruit snack.
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User Stories and Comments

The following are comments left about Undercover Bears from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

matt - December 20, 2007 - Report this comment
i used to eat them all the time. i loved the maple/brown sugar ones. i remember the bears being very hard but it wsa an exceptional cereal.
Emily - March 30, 2008 - Report this comment
I loved this cereal and everyone that I know has never ever heard of it. I wish they would make some more!
Markanthony - October 15, 2008 - Report this comment
I loved them as a kid! I used to cry for them if my mom didnt buy them at the store!
CodeRed - June 12, 2009 - Report this comment
I LOVED this cereal. They definitely need to bring it back.
Jenece - December 12, 2009 - Report this comment
Me too!!! I use to eat two packs at a time. Im writing General Mills.
bloss - December 30, 2009 - Report this comment
i agree! i think about this cereal all the time when i eat oatmeal, especially the strawberries n cream oatmeal. everyone thinks im crazy and i imagined this food. they dont know about it at my job!
Nic - April 12, 2010 - Report this comment
LOVED undercover bears!!! Wish it would come back. No, we did not all just imagine this oatmeal...lol
Ryan W. - July 03, 2010 - Report this comment
This was my favorite food when I was a kid, seriously, this was all I would eat! I loved to eat around the gummy bears and save them for last. You can't just stick gummy bears in a bowl of cereal and say "here you go" either, these had a different texture to them, they were awesome! I'd buy a ton of them again. I remember when they stopped making them when I was a kid I threw a huge fit cause these were my favorite food next to cinnamon toast.
Chris - July 19, 2011 - Report this comment
When I was 2 or 3 I was supposed to be napping. When my mom came downstairs to check on me, she found the pantry door open and a trail of oatmeal leading to my room. I ate all the berry bears out of a bunch of packages but I REMEMBER leaving one to avoid suspicion and trying to clean it up to hide the mess. My mom doesn't think I could remember that long ago (24 yrs?) but I VIVIDLY remember the feeling of not wanting to get caught and remorse when I was lying back in bed. lol
Allie - May 30, 2013 - Report this comment
My husband admitted to me that the reason he doesn't not eat oatmeal is because it could never be as good as the undercover bears!
JoJo - February 22, 2015 - Report this comment
Under Cover Bears were the predecessors to the dino-egg-oatmeal fad. Nothing will ever replace Under Cover Bears in terms of flavor or taste, however. I loved these as a kid.
Stacey - June 03, 2015 - Report this comment
Nobody I know of remembers this oatmeal... I thought I might have imagined it. I loved this oatmeal & im not a big oatmeal fan but if this came back out I would be. There was something in the texture of the bears that makes it impossible to duplicate. Bring back undercover bears !
Mike b - March 27, 2017 - Report this comment
I'm with you all. My brother is about 2yrs older then me but for some reason he can't remember them. But I do think I only had the maple brown sugar but might have had strawberry also. It's the only oatmeal I ever liked.
UCB cub momma - May 07, 2018 - Report this comment
bought loads of this and oatmeal swirlers for my daughter. she loved it and it was the only way she would eat oatmeal. found an unopened packet that was overlooked in a sealed container. haven't shown her yet.

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