I absolutely loved this stuff but evidently the Post company doesn't manufacture it any more. Why I can't imagine. After eating Post Fortified Oat Flakes™, you don't really want any other common brands of cereal. But here's the good news! if you go to the "organic food" section in your grocery store (as opposed to all those other sections with food made out of silicon compounds) you can find way-expensive oat flakes that are just as good! Actually better; bigger crisper flakes, plus guaranteed no dioxin. Don't listen to those creeps who tell you "But it's the dioxin that gives them that special flavor!" Liars, chemical industry shills! Dioxin is flavorless! You don't get a buzz off it either.

I loved Fortified Oat Flakes too and keep looking for them. Also do you remember the little box of Concentrate cereal? I think they made that too? It was maybe a 6 oz box covered in shiny foil and had tiny flakes. You only needed a small amount cuz it was "concentrated" plus it had lots of iron. Yes it was higher priced but well worth it. I wish I could find that too. I will look in the organic isles from now on especially for Oat Flakes.

I was eating a bowl of Life for supper tonight..lol, and I was recalling that sweet taste of fortified oats, I got online just to see if I could order a case.. To my surprise and dissapointment I am unable to get that little box of Post flakes that made my day back in the 90's....

I LOVED them, too. I am eating a bowl of Kellogg's All Bran (Bran Buds) with vanilla soy milk, and it tastes almost exactly the same as FOF.....

I ate my share of this great cereal, I had my wife buy me 3 and 4 boxes at a time. Then to my surprize they took it off the market. I have yet to find a cereal that even comes close to those tasty morsels! My Kingdom for a box of Oat Flakes!!!!!!!

I am thinking that there must be a HUGE "silent majority" that would love to have Fortified Oat Flakes back. We ought to organize as a group and lobby Post to get this cereal back. Let's face it, some products are just WICKED AWESOME and this is one of them. Who's with me?

That's how I got to this website, trying to find out if I could still somehow find them again. It was my faorite cereal.

One time my Mother actually gift wrapped a box for me 'cause I mentioned them in a letter back home. I knew immediately what it was, because what else could have been that size box?

I too thought that Post Fortified Oat Flakes were the cat's meow. I haven't found its equal, but if there's a Trader Joe's near you try their Toasted Oatmeal Flakes. They're different yet similar. They're bigger and crunchier. It's a close 2nd IMO. Being a TJ's product there's no junk in them either.

I loved them too, they were my favorite cereal as a kid. I haven't seen them in year. All the current oak flake types have other flavors added like cinnamon, yuck. I even tried to find a contact us spot to request them on the Post website, but no luck

I'd GIVE anything for a room full! My mom and I are sitting here wondering if we could get some so I logged on to find a few select group of FOF lovers... I agree MY Kingdom too for OAT FLAKES!! Yum, they were good with or without milk... Someone needs to write post! WE'RE OUT HERE WAITING and HUNGRY!

I'm with all of you!!! I'd been searching for FOF (with no luck)for quite some time and I finally did break down and tried some of the other Oat Flake type cereals but they just didn't do it for me...they've all screwed it up by adding so many other flavors and ingredients! Nobody comes close and that is so disappointing. FOF was my bedtime snack for the longest time when it suddenly disappeared without a trace. Life hasn't been the same since!

OMG...thank goodness there are other FOF lovers out there who can feel my pain! I'd give anything for Fortified Oat Flakes to be back on the market. Absolutely nothing else comes close. I agree we should band together and beg ANY cereal company to bring it back!

Hello fellow FOF lovers! I thought I was the only one out here pining away for my old favorites. I called Post YEARS ago to inquire about them and they said they had gone into retirement, but that's not to say that they couldn't possibly start them up again some day, so home springs eternal. The closest I've found are at Whole Foods (and some other similar stores) and come in a large green and clear bag, but they're grainier than FOFs. Part of the charm of FOFs I thought was that they were so light and crispy. Oh, well.

I too thought I was on an island as AFOF lover. I spent many disappointed moments looking over box after box in the ceral aisles to try to find them under any other name. They were plain simple now everything clustered.

I wrote to Post. Here's the response I received today: Hi, Thank you for visiting http://www.kraftfoods.com/ and for your interest in POST, Oat Flakes. It's great to hear from consumers who are looking for our products because it lets us know how much you enjoy them. The tough part comes when we have to share the news that the product you're trying to find has been discontinued, as you are aware. If products don't seem to be popular with our consumers, and demand starts to drop, a decision is made to discontinue the item. Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores. This is exactly what happened with the POST Oat Flakes. Unfortunately, at this time there are no plans to bring back any of our discontinued products. We will pass your comments along to the appropriate parties. We do hope you can discover a new favorite. Again, thanks for contacting us, and I hope you'll continue to enjoy our products. Kim McMiller Associate Director, Consumer Relations

Post Oat Flakes was my favorite cereal. It would be great if we could get Kraft Foods to re-issue the best tasting cereal ever! Send a note to their website letting them know we want them back!

Post is being acquired by Ralcorp. Sould be official later this year. This is our best chance at getting this product back! Kraft Foods ruined the brand and ran it into the ground, but perhaps we can hope for a revival of Post. Keep on top of this merger and as soon as it's official start e-mailing Ralcorp. Be heard! Maybe we can convince the new owners to listen to us!!

Don't you just love the internet for solving big issues such as finding a substitute for Fortified Oat Flakes??!! I found a good cereal recently that is a very close runner up. It's a brand called '365' and the name of the cereal is Oat Bran Flakes. I've found it at health food/organic food stores such as Whole Foods and Wild Oats. It's very good IMO. Trader Joe's is now in Ohio so I will have to try Toasted Oatmeal Flakes that other people have recommended and do my own taste test.

Maybe if they didn't have such a stodgy name they would have caught on. They were so delicious! I still scour stores trying to dind something without all the sugary cluster junk that oat flake cereals seem to have now.

I too was a lover of Fortified Oat Flakes. No one has mentioned this but I think the special flavor of that cereal was malt. What do you think?

I was sitting here remembering that yellow box of cereal and how much my brothers and sister and I loved that cereal. And we always said it in full, oddly enough "Post Fortified Oat Flakes, please." I thought surely, I'll find some "Hometown Favorites" group where I could order it at $20 a box as a surprise for the next time we all get together. I, too, will join in this search for the Holy Gruel. My humble abode for a box of FOF.

I also loved Post Fortified Oat Flakes. I have been looking for it since they took it off the market. I raised my 3 children on it and they loved it also. I would buy 3 boxes a week. I have dreams of finding it in the cereal island also and look everytime I shop for ceral. Please Post, bring it back.

So I'm not the only one lusting for Fortified Oak Flakes! I ate a lot of it about 1973+/- and last saw a box in Feb. 1990---the owner wouldn't share! Thanks for the tips about Toasted Oat Flakes and Oat Bran Flakes. However, they just can't be the same. :(

Please put Fortified Oat Flakes back into production!!!

Ever since I arrived in the USA (back in the late 60s) POST brand OAT FLAKES was my favorite. I actually lived on it! I had it for breakfast, took a bowlful to my place of work and would pour milk and eat it at noon, and certainly would not retire to bed without a large bowl of it with whole milk - mmm how delicious was it!! I wrote to Post company asking them to revive it! I wonder why such a high quality, nourishing and TASTY product was discontinued! We need a consumer revolt (peaceful ofcourse) to bring this product back!! Any one ready to join?

Nancy, you are right about the malt. That's what I wanted to say myself when I ran across your comment. I can't believe I found this group. I've been hanging on to a "no expiration date" coupon for years (and I really mean yeeeaaarrrs) taking it out every once and a while and searching the stores. But to no avail. This time I was wondering If I should bother keeping it. That's why I decided to go online and see if there was even any hope of finding it. My search led me here. I think we should email Kim McMiller Associate Director, Consumer Relations a copy of all of our comments here. No interest in FOF? HA!

I just emailed a note & copy of all our comments to Ms. McMiller. If I hear anything good back from her I'll post it here.

Here it is, the response back. I don't want to hold my breath but who knows. "Hi Suzanne, Thank you for visiting http://www.kraftfoods.com/. I appreciate you taking the time to e-mail us and let us know about this situation. We always like to acknowledge when our consumers provide us with information that can help us serve you better. I'll make sure to forward your information onto the appropriate staff. Again, thanks for contacting us, and I hope you'll continue to enjoy our products. Kim McMiller Associate Director, Consumer Relations"

I started eating them in the 80's and would buy 3 boxes at a time, and sometimes I would eat a whole box at one time. I still look for them everytime I go to a different store. Life has never the same without Post Fortified Oat Flakes.

They (POST) should do a limited time collectors run of "fortified oat flakes" I would pay $10 a box just to taste it again! And no, I dont think there has ever been anything like it since.

This is my alltime favorite cereal. I have been looking for it for years, until I found this website. Hope they bring it back. As kids we couldnt get Mom to buy it frequently enough because we finished the box the First morning we had it. She would then buy Wheaties or Cheerios and they would last for 2 months. LOL>

FLOAT FLAKES!!! That's what my 4 children called them when they were too little to say "Fortified Oat Flakes" and do we ever miss them. Back in the day, I wrote and called and did everything but headstands wtih the company. I was told that when GM or Nabisco or whoever (I forget, it's been so long) bought out Post, the new company dropped Oat Flakes. I bet if the demand were great enough they would reconsider, since money talks. Anyone have any bright ideas on what we could/should all do?

And I thought I was the only one that ate that cereal. It's wonderful to see so many other fans of Oat Flakes. I was the only one in my family that ate this cereal. The others were hooked on the sugared stuff. The ultimate bowl for me was Oat Flakes with about 1/2 cup of Grape Nuts on it - what a combo!! the Honey Bunches of Oats cereal has a hint of that great Oat Flakes taste but only a hint, and it's too sweet. Nothing compares.

Oh, I can still shut my eyes and imagine the taste of Post Oat Flakes. My mouth is watering, and I think, so are my eyes.

PPPPPPLLLLLLEEEEEAAAAASSSSSSEEEEE....Bring back those best oat flakes that will ever be made!!! My mouth waters every time I think of them...... Nothing on the market today will ever compare. Why, oh why, did you ever stop making them? Wise up and feed the public the oat they will forever enjoy!!!

WOW!! I grew up loving Post Oat Flakes and even knowing they were discontinued, I still scan every supermarket aisle in hopes that a box might show up! The greatest cereal ever and I pray that Post or whoever has the rights will see this board and realize there are many people whose lives won't be complete without one last bowl!!!

Wow, I don't think I am misunderstood when I say you all sound like my own mind echoing. I've spoken to friends and coworkers for decades about that great cereal. Does anyone know what the specs actually were? I looked at some oat clusters, they were 30% sugar, beside the regular carbs. I couldn't eat them. So, Ralcorp, not only would I buy a premium box of FOF, I won't be buying anything else.

World's best cereal. Nothing else to say. After reading the Kraft comments, I feel like a father who gets "closure" after DNA tests verify that a body dug up was his son who was missing for the last 15 years. Sure, I strongly suspected the truth, but there was always just a shred of hope ...

I can't believe that so many other people miss that cereal as much as I do. I've spent years looking for an acceptable substitute for good old fortified oat flakes, but, sadly, nothing even comes close. I miss it so.

FOF had an unusual flavor - hard to describe. it was sweet/salty/wheaty with a pleasant aftertaste. If you didn't eat them quickly, they absorbed the milk and turned into a gooey clump in the bowl - that still tasted good. They had a 'half life' of about a minute.When I heard the big, bad food manufacturer was discontinuing production, i was down. they could offer it today as a 'boutique' item and charge double and many people would buy it!

I grew up eating Oak Flakes (exclusively) as a kid in the 70's. I have always thought I was the only kid that actually liked them. It's cool to read how mnay other people liked them too. I would put a fair amount of sugar on them. It's been at around 20 years since I last saw them in the store. I agree bring back Oak Flakes!!!

Hate to sound like a broken record (did they do away with those too?) but I really miss the ol' oat flakes. By the way, they must be way older than the 90's at least back into the 70's ...

I can't believe this little cereal has such a fan club! I have been looking for Fortified Oat Flakes ever since they took it off the market also. I didn't realize I was in such good company. I just had an idea to google the cereal, and came accross this site. This was my favorite Cereal. Someone on another board suggested 365 brand "Oat Bran flakes" as a substitute, But I would rather have the original Post cereal myself.

Wow. Just thought I'd 'google' the cereal to find it somewhere :( My mom used to buy it and got me hooked when I was in elementary school (80's). I hope Kim does pass it on and we are heard! There is nothing like it, and I loved when it turned into that big 'clump.; ;)

Show me another discontinued product with this kind of loyal fan base...There must have been an addictive ingredient in them for us to remember them after this many years!!!

Fortified Oat Flakes had to have been one of the best cereals that Post ever produced! The little unassuming tan box with the sheaves of wheat pictured on the front of the box in brown ink (late 1970s thru 80s) was apparently not flashy enough stacked up against other cereals. I'm really very sorry to see that it is indeed off the market, not just out of local store shelves. Ralcorp take note: This cereal may require up to date packaging that's a bit flashier, but the taste of this cereal was truly a winner! Somebody really goofed deciding to take this off the market!!! Be smart: Bring it back!!

OMG!!! I thought I was the only one like this. My dad always got the cereal & I would have to sit across the table and watch him eat it, it was torture! I wanted that cereal sooo bad! I would have to wait until my parents went out for an evening and leave me to babysit my siblings before I could sneak a bowl! The best part for me was when it soggy, but not complete mush. I can almost taste it now! Add me, my father and siblings to the list of people who would by this cereal. Maybe we just all need to email Kim until she gets tired of us and finally encourages someone to bring it back. I don't want it back for a limited time, I want it back forever! FOF! FOF! FOF! FOF!

Oh my goodness! I can't believe this site. I just made a bowl of cereal and all the sudden thought, some Fortified Oat Flakes would sure taste good. So I thought I'd get online and see if I could find any. I also grew up on them. I searched the cereal aisle for years trying to find them. My ex would even look at stores out of state (truckdriver) for me to see if he could find them. I've never found anything close to tasting as wonderful as FOF were. And for me, the soggier they got the more I liked em. What I wouldn't give to be able to purchase a box of them again. Hopefully someone will wise up to the fact that it was a great cereal and we do miss it and will bring it back. One can hope anyways!

What a long strange trip to this group-I ate them from the 60s until I could not find them anymore (when did they stop production?). By far, the best commercially produced cereal and I still miss them. The malt is a funny thing because I love malted milk balls and ice cream too and never made a connection. The other night one of my best friends for the last 20 years, EAS and I realized we are both passionate about our FOF-what a hoot-we have partied, vacationed, celebrated life events, and now we share PFOF. Bring them back!!

So, I'm not alone after all! I truly thought I was the only soul on earth that even remembered--much less craved--Post Fortified Oat Flakes. I can taste them right now just thinking about them. They were good crunchy, but there was nothing like that soaked-in-milk flavor for me! I called Post back in the early 90's to ask if the product was still in production as I could no longer locate it in any grocery store in San Diego. They sent me a list of grocery stores all up and down California where I could purchase my beloved Oat Flakes. I never did make the Quest for the Holy Gruel, but wish now that I had. I could have stockpiled and sold at a nice profit to all you other addicts on this site. Anyway, please notify me of any letter-writing or other campaign to bring back our beloved FOF. I will gladly help out!

I ate this growing up in the early 60's and LOVED them. My kids ate them in the 80's too. I miss them so much and think about them often. I even ate them with vanilla ice cream, they made a great crunch. I would think that with all the popular interest in oat products to lower your cholesterol they would be a big hit. Especially since they tast tons better than the wimpy flakes and stuff they sell now.

I have not found a cereal to come close the taste of Fortified Oat Flakes since they were discontinued. (Late 80's, early 90's?). it is one of my all-time favorite foods. Other oat flakes, (when you can actually find real flakes and not the so called "nuggets") just don't have that FLAVOR–soggy, semi-soggy, crunchy–you could not ruin the taste. Arrowhead Mills comes as close as any manufacturer that I know of to making a decent oat flake, but they are a pale imitation of the real thing. I too still crave this cereal and think about it more often than is probably healthy. To this day I wander the cereal isle with a sense of loss. Every post on this site is spot on! The irony in this whole thing is that it seemed like FOF were discontinued just before the big "oat bran boom" in the '90's, when they could have found a "new audience" with the health food types. I don't know what Post was thinking. Surely a good marketing campaign could have saved this great cereal. I can't believe there are like minded souls out there!! I will bookmark this site and gladly participate in any movement to bring them back!!

Count me as a member of the PFOF fan club! When and where were your last purchases of this fantastic cereal? Mine was in a local grocery store in Glen Ellen, CA (Sonoma County) in either 1992 or 1993. I also contacted Post several years ago and received the same response as many of you, but now think I'll keep trying on a more frequent basis (every few weeks) and clue their rep onto this website. You never know! I also agree with a few others that the best substitute right now is Whole Foods' 365 brand. Contact Post!!

I was eating Post Fortified Oat Flakes since the 60s and continued to enjoy this cereal until they took it off the market. I was shocked to see it available for a short time in the late 80s or early 90s. Thanks for the tip about Whole Foods 365 Brand of Oat Flakes. I'll try it. FYI: On August 4th Ralcorp Completed the acquisition of Post Cereals business from Kraft Foods Inc. valued at approximately $2.6 Billion.

I thought I was the only one who missed Post Fortified Oat Flakes. I happen to try them in the early 70's and I didn't buy anything else after trying them. I thought the market that I shopped stop carry them, then I realized they didn't make them anymore. I don't think a week goes by that I Think about them. Everytime I eat cereal I wish and wish.

I know this a "serious site" for the PFOF junkies like me but I need to give a HAPPY BIRTHDAY shout out to my best friend Lisa, who is one of us and will get a print out of this site with her birthday card today 8/18, her birthday. Happy bday EAS/Lisa. For your birthday, I will continue looking for a box of Post Oat Flakes-to infinithy and beyond. XOXO B-Man.

Greeting fellow PFOF fans!!! I agree with all of you. Maybe with the Ralcorp aquisition we stand a chance of reviving one of the best cereals ever made. I assure Ralcorp their efforts will be rewarded greatly if they will bring back Post Fortified Oak Flakes back into production. I first found PFOF in a small grocery store when I was working in Bay City, Texas. It was the perfect start of my day, given that I worked construction. It was fillng and left me satified till lunch. And like the rest of my fans for this great cereal it made a great evenig snack (especially with a scoop or two of ice cream). I am sure there are thousands of great uses for PFOF's but nothing takes the place of that first bowl in the morning.

I LOVE this cereal. I am so glad to see that I am not the only one. Ralcorp has aquired "Post" from Kraft - see press release: Ralcorp Announces Completion of Post Cereals Merger ST. LOUIS, Aug. 4 /Today Ralcorp Holdings, Inc. ("Ralcorp") (NYSE: RAH) announces the completion of its previously disclosed purchase of the Post cereals business from Kraft Foods Inc. ("Kraft").

I didn't know that they were gone, just thought I couldn't get them where I live. My wife would think I was nut when we went on a trip and I would check the local stores for FOF. Really hope Ralcorp will bring them back!!!

WE NEED TO BAND TOGETHER AND CONTACT POST TO SEE IF THEY WOULD POSSIBLY BRING THIS GREAT CEREAL BACK.

Call me surprised. I thought it was just me who missed this cereal so much. Every time I go to the store I walk down the cereal aisle hoping to spot that old familiar friend. That was my all time favorite cereal for 26+ years and would love to get my hands on another box. I wonder if Post still has the formula on how they made it? One thing I'd hate is for them to come out with some different spin of this old classic.

I also loved this cereal. I did go out and buy the 365 brand. Much to my disappointment. The flakes are much thicker and i took one bite and put the rest down the drain. The texture just turned me off.

I gave up eating cereal a several years ago, but every once in awhile I get an urge for Fortified Oat Flakes. I liked letting them soak up milk until they were a big mushy lump. Both my wife and I would really like to see them come back on the market.

I loved Oat Flakes and ate it for years. My children loved it as well, and two of them still talk about how the fact that no other cereal has come close to Oat FLakes. I can't even count how many cereals I have purchased that were similar, hoping to find that wonderful taste again. Our family has looked high and low. Why can't they bring it back?

I grew up on Post Foritied Oat Flakes (FOF), ate them as an adult, my kids grew up on them then around 1995 Post stopped making them--about the same time we moved to a new State. I thought FOF just weren't sold where we had moved so had my family members (FOF also all of their fave cereal of ALL times) and they couldn't find it. I contacted Post in 1996 and was told they were no longer made. Imagine my surprise! WHY? HOW? In the past 13 years I have failed to find a replacement for my all-time favorite cereal. Post/Kraft needs to bring it back as a "trial"...it will most certainly fly off the shelves and prove once and for all they just need to keep making the world's best cereal. It has to come back? Right?

Yup, if I had to pick an all-time favorite cereal, it would be Post's Oat Flakes, starting way back when I was a kid. I was looking on-line today to see if Post still made them and if I could buy them on-line. Add my name to the list asking for their return.

I too have been searching frantically for FOF. What we need to do is send all of these comments to the company after the transition. How could they possibly not bring them back????? If they don't, we boycott...are you with me???

keep looking for it too..haven't found something comparable..was checking to see if I could write the company to bring it back and can't believe I'm not the only one!

I'm 43 and have had the wanting of FOF since they stopped making it in the 90's. I keep looking in the cereal aisle with enthusiasm and hope that someday I'll see my favorite yellow box. Sorely missed. Hope to see it again soon,

Wow, glad to see I'm not just a or the only fanatic. I looked for years in 5 states before I realized they just weren't making them anymore. While everybody else was chumming up to Tony the Tiger, I only wanted my "100 % Fortified Oat Flakes. I do hope they wise up and put it back on the shelves. I know I would buy the store out every payday and probably hoard as many as I could for when someone else has a braincramp and pulls them again. Site bookmarked. Will come back often and tell my friends about it.

During the 1970's I was in High School, playing sports, and growing like a weed. I ate an entire box of Post Fortified Oat Flakes every day of my Junior And Senior year. I too comb the isles wondering if I will ever find these on the shelves again. How could they discontinue production of such a great and popular product?

Folks, I have started a yahoogroups titled: POST FORTIFIED OAT FLAKES. The purpose of the group is to gather together in thousands and millions and cajole Kraft Corporation to revive this cereal. This is agreat cereal and would bring profitability to Kraft and unabated joy and health to the thousands of fans of Post Fortified Oat Flakes of the 1970s. Thanks for your interest. Natarajan

Well I am excited yet sad to find this discussion about FOF. I am sad to findout that they no longer make them. I would always try and find them at some off the wall store every once in a while. It was like trying to find Bigfoot. You're pretty sure it is out there but not convinced. I felt I was the Indiana Jones of cereal search. I was gonna be the Grand Mashall of the Macy's parade and maybe run for Congress once I found them as everyone I know was a fan. I guess I will not get the honors of being the one to find the Holy Grail!!!

LIGHTWEIGHTS!!!! In the late 60s my practically impoverished grandma lived in South Bend, Indiana. The only groceries she could really afford were damaged or out of date products, or samples. She used to bring home a carton of these plain white cardboard cereal boxes with stamped black type in Helvetica that read "Post Oat Flakes". No graphics nothing. Post was test marketing the cereal for years before releasing it to the general public. I ate Post Oat Flakes out of the white box for YEARS before it was released to the general public. I got so addicted at Grandma's house I begged her to mail cartons to my parents in Louisville, Kentucky. I would have happily paid for them with my own paper route money, but my parents sent her the money. Within DAYS I had all my siblings addicted to Oat Flakes. Then they were finally released and hit the shelves locally. As myself and my many siblings went off to college they spread the gospel and had whole dormitories at various universities addicted. I myself went to college in England and had Oat Flakes shipped to me there. I've managed by hook or crook to procure PFOFs until they stppped making them in the 90's. I know a lot of you out there are feeling the pain,...but please, a little respect. I am was Oat Flake KING!

I'm with you guys. I just went to Kraft's website and sent them the following email: "For over 15 years now I have walked therough the cereal isle every week wishing that I would come across Post Fortifies Oat Flakes. Over the years, I've tried all kinds of cereals, some oat, some not. Nothing has ever come close. After all this time, it still makes my mouth water just to think about it. Maybe you think I'm a little nuts. Well, I thought so too, until today when, on a whim, I googled Post Oat Flakes and found out that I was far from being alone in my opinion and my desire. Here is just a sample: http://www.inthe90s.com/food/fortifiedoatflakes0.shtml http://www.topix.com/forum/city/northbrook-il/T4MQLK20PT4K3PODS http://www.inthe80s.com/cereal/fortifiedoatflakes0.shtml http://cs.newhampshire.com/blogs/blogging_class_claire/archive/2008/01/18/RIP_2C00_-Fortified-Oat-Flakes.aspx http://www.inthe00s.com/archive/food/smf/1200075467.shtml http://www.inthe70s.com/food/fortifiedoatflakes0.shtml http://kraft.liveworld.com/topic/General-Discussions/Open-Letter-To/1800001625& What do you say folks? Bring it back! If you won't make it then sell the applicable recipes and whatever other information it takes to someone who will make them." I guess we'll see.

I am sitting here laughin' my butt off, thinking I'm the only one in the world that is this addicted to FOF. I goggled up FOF before but did not get this website. Here I am doing the same as everyone else, growing up eating FOF everyday, checking the aisles in supermarkets , pining for that box of cereal that I could never find, thinking it's where I'm living that doesn't offer FOF , trying to find something online where I could order the cereal. Bought other brands but nothing comes close. Well I hope we all contact this Ralcorp Holding, Inc. PLEASE!!!!

Sorry, meant to type "googled" not goggled....lol

What a pleasure to find this websit. Like the rest of you FOF lovers, I have been checking the cereal aisle periodically only finding disappointment. Perhaps someday we'll hear or see the words "Back by Popular Demand" for FOF.

Fortified Oat Flakes was the best cereal ever made, bar none. If they made it again I would gladly pay $10.00 a box to experience the wonderfulness of Fortified Oat Flakes. Although I'm not sure why they stopped making it, the rumor is that they lost the recipe. Best Regards, e .::.

Wow... so many Fortified Oat Flakes lovers. Like many of you, it seems like each time I walk down the cereal isle, I look for a box of FOFs. What is it about FOF that makes us love them so much? Perhaps a 3rd party could purchase the recipe and start producing them again!

I'm constantly on the look for a substitute for Oat Flakes. I purchased Kashi Oat Flakes & Blueberry Clusters yesterday and they're the closest I've found. Granted, there are blueberries but it has the oat flake taste, though nothing can compare. My daughter and I loved this cereal. We would eat it everyday if possible. It had such an unique taste - YUMMY!

As a child in the early 70's, FOF is all I wanted. I have been thinking about it and looking for similar cereal for years. Too often I buy other boxes of oat flakes only to be disappointed. Well, about 5 minutes ago I tasted what I could have sworn was FOF! It's the 365 brand (Whole Foods) of Oat Flakes and they're AWESOME! Lots of fiber (6 grams, I think) and 9 grams of sugar per cup, but they're worth it. If you're looking to match Post's FOF flavor, go to Whole Foods. You won't be disappointed!

I was a FOF cereal addict for years and years. Since they stopped making it, I haven't found any cereal comparable to it. I just loved FOF. I just checked the Vermont General Store site to see if they have any and no luck. I have searched high and low for years so I'm in on any petition or letter writing to try to get this great cereal back. I'll pay a king's ransom for FOF. Glad to see so many fans on here.

I'm sitting reading all this and laughing to my wife. I'm 55 years old and "I want my Oak Flakes". This was the only cereal I ate as a child. I would gladly pay $8-10 per box. Bring it back please !!!!!! I tried Whole Foods Oak Flakes today, one word describes it "YUCK"....

I found a cereal called Mom's Best Naturals Oats and Honey Blend. I can't quite remember if it tastes the same as Fortified Oat Flakes, but they are really delicious and on the healthy side as well!!!

I loved Fortified Oat Flakes. Maybe someone could compile a list of cereals that come close to the taste, and where to find them.

Where have all the oat flakes gone, long time passing. Where have all the oat flakes gone, long time ago-oo. Where have all the oat flakes gone, young hippies ate them every one. When will they ever learn? When will they eeever learn? Kinda makes ya wonder what the heck they did put in those to make them so unforgettable.

I'm back after a year. I am happy to see that some of you also wrote Kraft. I too wrote Kraft last year but got a thanks for your comments email. I Hope someday they will SEE we're all willing for fork out big bucks for our FOF! I'd go $10 or $ 20 for sure. Even in this crappy economy!! Wish I could make and sell them! I hope you are all emailing Ralcorp! I am! I;m going to try 365.. I see one here loves and the other does not. I've never found a cereal as good as FOF. NOthing gets soggy like it did! YUM!

Add me to the list of FOF lovers. I want to write Kraft to add my name to the list of people who want it back. Let's not let up until we get back the wonderful product we loved!

Yep, I'm another PFOF lover. It remains my all-time favorite cereal. I'll have to track down and try out some of the suggested alternatives here. ..bruce..

This page is cracking me up. Check this out: we often bought FOF when we were really young in the seventies, I and my 3 sibs, and we would erupt in laughter after reciting the following, showing off our "counting by 5's skills": "five, ten, fifteen, twenty, twenty-five, thirty, thirty-five, forty, FORTIFIED OAT FLAKES!" I recall FOF being a little sweet for my taste, and a bit quick to sog, but a very unique oatey flavor. If Post brought them back, they'd do well...

Like the Camaro and the Mustang, Fortified Oat Flakes is a classic, and deserves a comeback. I live in Saskatchewan, Canada, and we could never get the cereal here. I would always bring cases of it back with me from my visits with family in Illinois. I am now 49 years old, and I still recall the fantastic taste of FOF. There is absolutely no other cereal I have ever found that equates to this great cereal. It is funny how a lot of us on this page "recall" the days of FOF, and I guess as such, our age shows. Is it we are trying to recapture something from our youth? Are we truly just wanting a return to the things we knew and were familiar with? Whatever, the reason, this does seem to tbe the era of "comebacks" and I truly belive this cereal deserves a great comeback. From classic cars to classic cereals, there really never needs to be an "end."

Glad i found you guys! F O F was the absolute BEST cereal out there. Has that "nutty" oat flavor. The only thing, to me, that's even close is Grape Nuts Flakes and Cheerios. F O F needs to come back.

As a young lad I lived in Minnesota and had a paper route that required me to get up at 0430 everyday before school, If it wasn't for FOF I would not have lasted. A bowl before and bowl after made my day. How they could pull it off the market is a mystery to me. I want my FOF!!!!!!

How can we get Post to resurrect this great cereal? It rocked!!

We need FOF back PLEASE!

Growing up in a military family in the 60's and 70's, our favorite cereal was Post Oat Flakes. Each time we moved, top on our list was to find a grocer who stocked our favorite cereal. I too have searched the grocery aisles over the years in hopes Post (Kraft) would bring back the much loved and never forgotten cereal. Kraft, please listen to your customers, you have a gold mine here.

I am not alone in my longing. I ALWAYS search the isles for FOF. I have fond memories of eating a whole box at a sitting. NOTHING compares to the taste. I wish I could share the cereal with my kids. I thought retro was in, I say they bring them back!!

I loved them too ... I once ate a whole box in 24 hours. I also liked Team Flakes , but that's another blog.

Another big fan here. Maybe there's a way to get the ingredient list and try making it from scratch. Can be done! Anyone have the ingredient s from the box?

I never would have believed the fan base for Fortified Oat Flakes until I saw it for myself! They've just GOTTA bring them back! Everybody's right--they were the best, and nothing else compares. And honestly, with a response like this, what has Post/RalCorp got to lose?

Add me to the list of people who miss Fortified Oat Flakes. In this day, when everyone is raving about the health benefits of eating oat products, you would think that Post would get this back into production, if not to satisfy us than to jump on the nutrition bandwagon.

I think FOF would be very successful today, unless there was some kind of secret to that unforgettable flavor that wouldn't fare well with today's health conscious consumers. But, I just can't believe my all-time favorite cereal wasn't good for me too. POST, LISTEN UP: Bring FOF back. You shouldn't have to beg for a product in today's economy.

I just wrote to POst at customersfirst@postfoods.com Do the same.

I've been dissapointed for years! I've been looking everywhere I can think of for Post FOF but have never found any. I've wondered why I couldn't find any. I can almost taste those wonderful sweet flakes right now!!! I wish I could REALLY taste those wonderful sweet flakes right now!!!!!

Like Robin, I've been disappointed for years that POF are gone. For the longest time I emailed Post begging for their return, gave up several years ago...it Does make you wonder what they put in them to make them so unforgettable. Even today, when I'm cereal shopping, I look up on the shelves and hope to see my Post Fortified Oat Flakes back where they belong!! :)

My whole family loves this cereal and we're constantly looking for it, hopeful of a return. Its the only cereal I remember having when I grew up and even remember my mother feeding it to me.

I woke up the other night wondering--why don't we ever get Oat Flakes anymore? I thought, I'll google Oat Flakes. And I did. And now I see I am not alone. Like Close Encounters of the Third Kind or something. We'll have to keep after Kraft Foods. Hey wait a minute. That explains it. Kraft bought Post and good bye Oat Flakes....

I was raised on FOF and have been hungering for them for years! It's weird that with all the little junk cereals out there that NOBODY buys, that there isn't room for FOF still on the shelves! A little depressing because I know my kids would love them also!

Ever since the first day I tried FOF, in the early 70s, they've been my all-time favorite. We'd also pronounce the full name Post Fortified Oat Flakes. There was a magical moment in '89 or '90 after I stumbled across a generic store brand that was obviously supposed to be similar. Indeed the taste was fairly close, and I was already feeling pretty satisfied, so I just didn't expect it, but it happened. There on the shelf, right next to the generic brand, were boxes of the Real Thing, PFOF! Only the people at this site can appreciate how thrilled I was! I could scarcely my fortune -- a store that was carrying PFOF in plenitude. Pinched for funds, I bought a box of each, the Real Thing and the generic brand. It only confirmed that the generic brand was close, but not exact. But how utterly satisfying to taste once again, after almost two decades, that smooth, buttery, oaty flavor! Had I known, I would have bought every box on the entire shelf and asked them to root out any spare cases in the back warehouse, including any cases past their expiration date -- I would have picked through rodent carcasses looking for the good flakes. For it turned out that that was the last box I've seen. The next visit to the store, they were already cleaned out, and another two decades have now passed by without so much as a trace. It seems surreal to me now, that this fortuitous store visit even occurred, and that it would occur only once. I would pay big money to get another box. Got that? BIG MONEY!!!

Fortified Oat Flakes were The Best!

This is truly one of my favorite cereals of all time. Would love to see a comeback in any shape or form. Limited time or forever. The only problem is if they were as popular with everyone as this web site, they would have never stopped making them. Hopefully one day they will re-introduce them and a wave of new fans will emerge. I'm sure the recipe is locked up in a safe somewhere just waiting to be re-discovered.

My wife will not eat cereal EXCEPT for Post Oat Flakes. When it was no longer available she stopped eating cereal period. Meanwhile it was my favorite and I would love to see it back on the shelves.

My all-time favorite - especially because it was"nutty" tasting and not too sweet. Any other cereals I've tried, looking to recapture that PFOF taste, are always "honey crunch coated" or full of "clusters" or some other stupid thing that only detracts from the great pure taste. There's a niche market out there, I'd pay $20 a box! Bring 'em back!

I used to eat this cereal as a child and into adulthood. I wasn't sure if it was available in other regions or not, and have been searching forever for this cereal. I have had cravings almost weekly for this unique tasting cereal! My little brothers and I used to call them Fortified Float Flakes. Easier to say that way. Hope it makes a comeback.

I first had Post Oat Flakes in the mid 1960's. They weren't "Fortified" in those days but just as tasty! I would love to see them come back! Especially with all the good publicity oats have in regards to cholesterol! General Mills is really using that to promote their Cheerios! Modern oat cereals with "clusters" of "things" just aren't a good substitute for plain old regular Oat Flakes!

I would love to see the return of FOF. This was a great cereal and I would always look forward to a bowl before heading for school. I can't imagine this request being insurmountable - somebody could evidently make a profit on it. Puffa' Puffa' Rice on the other hand? Maybe not.

Fortified Oat Flakes were just about the only cereal I ate in the '70's as a kid, and I always bought them when I saw them. I always searched for them when I travelled until the internet caught on and I emailed Post/Kraft about them and got the same response as everyone else here. Come on, how much can it cost to make them? I can't stand the available oat cereals with chunks of sugar and gravel in them-yuck. These have an existing loyal following and the manufacturing process must be simple and cheap-profit anyone? Bring them back along with all of the Post retro packaging they have now. I thought the special flavor was a "touch of maple"-at least I have a vague memory of that on the box. It was Grape Nuts that had the "malty goodness" flavor (that's how they used to say it on the Jack Benny radio program when they were the sponsor. There were days I ate FOF for all 3 meals-they were that good. BRING THEM BACK!!

Great site! I'm yet another 50 something Oat Flake fan! Still my favorite cereal ever...would love to see it come back! Yes, some say Grape Nut Flakes are kind of close, but I think they tasted more like Life cereal (which also get soggy fast). Maybe they could make a flake???

My Dad and I ate buckets and buckets of Fortified Oat Flakes when I was growing up. When they disappeared from the market I was heartbroken. There are simply no other flakes in the world as good as Post Fortified Oat Flakes. I had no idea so many other people felt the same way. If it is true that Post could be lobbied/emailed en masse to get them back, we should DO IT!

I felt I was alone in my desire to find and taste Fortified Oat Flakes again. I can almost taste it, that magical taste, by reading about it here. If Post or another benevolent company were to produce them again, believe me, I would stockpile so many cases that I would not ever fear being shut out again. Thank you all.

In the late 80's and early 90's, I could not find Post Oat Flakes in Texas. So once a month, when I went to Missouri, I brought back a travel pack full of boxes of Post Oat Flakes.

Five of us kids grew up lovingggggg Oat Flakes!!! We are all in our 40's now and still graze the ceral aisle in hopes one day they will be perched on the shelf!!!

On a whim I tried the Health Valley Organic Oat Bran Flakes. While they aren't my beloved FOF, they are YUMMY!!! I've searched & experimented with so many other brands and couldn't find a suitable substitute... alas, my search is over. I highly recommend trying them.

I loved Post Oat Flakes too. If I remember correctly they stopped making them and then resumed making them a year or so later. The later ones didn't taste as good. Hope some company will make 'em the way they used to.

You can go to the Mr. Breakfast web page and vote for Post Oat Flakes as your all-time favorite.

Guys!! something exciting!! I bought a box of Kellogg's Smart Start TOASTEDbran and whole oats with a little rice, but they are yummy and actually do remind me a LOT of Oat Flakes, maybe slightly sweeter. (But they are not nearly as sweet as other Smart Start flakes, thank goodness.) Go get yourself a box. It's the best substitute yet.

Wel, I accidentally deleted the key info: Smart Start "Strong Heart" TOASTED OAT cereal. Flakes are made of oat bran, whole oats and some amount of rice.

Post Fortified Oat Flakes is still my favorite cereal of all time. It has a slight sweetness, but isn't sweet, which I feel is a more mature taste, perfect for us boomers. I would think that in today's health consious market, flakes made from oats would be quite popular. I want my oat flakes! But alas, they are no more. -=db=-

Please please please bring back this cereal! Post Fortified Oat Flakes was my all-time favorite breakfast food! Love it love it love it! Waiting for that happy day when I can find it on my grocer's shelves once again. Delicious!

I first became familiar with Post Oat Flakes when I'd visit my Grandmother's home in Morehead City, NC, after I was, oh, I'd say in my late teens/early 20's - she started buying them, I'm guessing, back in the '70's, and kept a box or two in the kitchen until they stopped making them (was that in the early '90's?... does anyone know?). I thought that I was probably the only person who'd ever heard of, or much less eaten, this cereal! Many folks weren't familiar with it, even then. ONE OF THE BEST CEREALS EVER MADE,"HANDS DOWN". And, BTW, my Grandmother only passed away in 2008, at almost 107 years of age! She was alert until the last 2 or 3 years of her life! Maybe it was the POF???!!?? Thank you for letting me share my POF story.

"PS"... I, like some other folks on this blog, contacted Kraft a couple of years ago, now, and asked them about the product. At that point in time, I couldn't find anyone else who even seemed to remember the cereal. After probably 2 to 4 weeks, I rcv'd a response from Kraft that was nearly identical to one I saw referenced somewhere in this blog, above. Didn't sound very promising.

I'm amazed at the numerous supporters of this great cereal. I still occasionally look on the top shelf hoping to find it there. What a shame we no longer have that familiar flavor.

WE WANT OAT FLAKES, WE WANT OAT FLAKES, WE WANT OAT FLAKES, WE WANT OAT FLAKES, WE WANT OAT FLAKES, WE WANT OAT FLAKES, WE WANT OAT FLAKES!

FOF was just the best!! Hey Kraft bring them back! Thought of having a bowl. Got on line to see if they are still around. Am amazed at the number of people looking to enjoy a bowl of FOF again. Kraft please bring them back!!!!!!!!!!!!!

Nothing, but nothing, comapres to Post Fortified Oat Flakes...!!! I can close my eyes and still remember the taste...!!! I too have searched long and wide for a substitute. I have just tried Trader Joe's Toasted Oatmeal Flakes. They aren't even close to PFOF...! They're OK, but nowhere near as delicious as PFOF...! I wish companies would respond to consumer demand, instead of trying to 'lure' the consumer to try one of their tasteless, sugar loaded concoctions...!!! Bring back PFOF...!!!

My Grampa use to eat it all the time. I use to stay with them a alot and I got to eating it. Sure miss it. I contacted the company about it and the said it wasn't made anymore to try honey oats. Just not the same.

Mom and I loved this cereal and have been looking for something similar for years, to no avail. Let's bring it back!

I thought that I was a freak all these years, craving this YUMMY "adult" cereal that I loved as a kid - I couldn't get enough!!!! I am so, so sad that it is no longer made :(

I was thinking about Fortified Oat Flakes today when I bought cereal in the supermarket. I've been looking for them for years and think of them every time I'm in the store. I came home and and finally did a search on Google and, to my surprise, found this site! I absolutely loved this cereal and have missed them for many years. There has never been an equivalent. I too think the unique taste might be malt.

Hello everyone, I too like everyone else that loves and miss the great taste of Fortified Oat Flakes.I've been looking high & low for these geat tasting cereals. I can remember as a young kid my parents would tell us not to eat the oat flake cereals. Well that only made me curious as to why not, so what I did was sneak late at night and get a bowl, and I have to tell you that it was the greatest tasting cereal ever. When I grew up I always bought Fortified Oat Flakes. The funny thing is I told my 2 sons the same thing my parents told us. (dont eat the oat flakes.)Whats even funnier they told me they use to do the same thing I did to my parents,which was wait until I was asleep to try them. The other day my oldest son ask me,Mother whatever happened to those cereals you use to buy. I told him sorry son they stop making "em", so he told me the closest cereal he found to tasting like "em" were the LIFE cereal. We must have the same taste because I told him the same thing about LIFE cereals. I still miss the real taste of Fortified Oat Flakes. Please if you're(POST) reading our e-mail comments bring "em" back. I want those cereals back so bad that I'm like the other guy I would pay $10.00 for a box too.

Since I initially mentioned about a month ago that you can go to the MR. Breakfast website to vote for Post Oat Flakes/Fortified Oat Flakes as your all time favorite cereal, Fortified Oat Flakes has moved from 81 to 47 in the list!! Post Oat Flakes only moved up one slot from 87 to 86. This tells me that a lot of people read the posts on this site. Go vote and help move FOF into the top 10.

I just wanted to put in my 2cents as well. POST!! BRING BACK FORTIFIED OAT FLAKES!!!!!!! THE BEST Cereal EVER!!!!

Wow! I never in my life would have believed there were so many FOF lovers. I have searched for years in all kinds of stores for just a box, all to no avail. I loved them as a kid growing up and until they just up and disappeared. Nothing is equal to it but, I found a cereal at the Krogers store. It is Mom's Best, all natural organic Oat and honey, close but not even a runner up. I miss FOF, I'd pay $10.00 a box for it.

I loved the Oat Flakes too. It was my favorite. I've eaten Honey Bunches of Oat for about 10 years now. They are good but I'd go back to Post Oat Flakes in a heart beat. BRING THEM BACK!

Fortified Oat Flakes was my favorite cereal as a kid. Please, please, please bring it back!

Best cereal on planet earth. Period.

This is funniest post web page ever. We are all addicts of FOF . . . based on our memories. I too lived on this cereal when I was a teen in the '70s . . . and it WAS the best tasting seemingly most healthy breakfast cereal on the market. I have been looking for it for over 20 years. How can the cereal conglomerates continue to spew out filth like cocoa puffs and lucky charms yet discontinue Fortified Oak Flakes? I would also pay ten bucks for a box of FOF.

OMG! I was just reminiscing (sp?) about how MUCH I loved Fortified Oat Flakes, which I ate a bunch of in 6th grade (1972-73) especially! I loved looking at the old-fashioned picture on the front of the cereal box too. I used to pretend I was a farmer, too.

My mother used to buy this cereal for herself but I would end up eating it as well. LOVED IT. Brings back alot of memories. Didn't they change the cereal to a blue box in the 90's? It would be great if they brought it back again.

I LOVE this cereal. My all time favorite, no doubt - morning, noon, and of course for the important bedtime snack. I so wish it would come back. I may try some of these options suggested here, but I, too, would give my kingdom for some Post FOF.

FOF's was my favorite back in the 70's. When I found it again in the 80's walking through a local store, I bought 2 cases. I bought it by the case after that. Then one day during a restock run, POOF, to be no more.... I too would pay a handsome premium to have this product back again, esp if they could recapture the original recipe. One would think that promoting the health benefits of oats would be a strong selling point, but I'm not in advertising and I didn't stay at a Holiday Inn Express last night....

Go vote for Fortified Oat Flakes or Post Oat Flakes as your all time favorite cereal on the Mr. Breakfast web page. Fortified Oat Flakes now ranks number 21 and is more popular that any Post Selects or Honey Bunches of Oats variety. Post Oat Flakes ranks 89 and also is ranked higher than most of Posts cereals that are on the market today. I wonder if Post is using 20 year old marketing data as a reason not to market Post Oat Flakes. I don't think their Marketing people are very competent. They hold the recipe of the best tasting cereal ever and they refuse to take advantage of it.

My whole family jokes around all the time about "Mom and her Oat Flakes addiction.' For years I searched every state, markets large and small, and to no avail. For roughly 15 years now I have never gone to a supermarket without looking for them. It would make my life if they brought them back!!!

Keep up the voting at Mr. Breakfast! You can vote once a day. The ranking has slipped to #22; if there's any chance we can get Fortified Oat Flakes restored to grocery shelves, we need to make our opinions known. Hopefully someone in Marketing is paying attention!

You can go to Post's Honey Bunches of Oats webpage, select 'Talk To Us' and fill out a poll. Select the 'Other' category so that you can give feedback on how you would like Post Oat Flakes to be brought back to the market.

Ever since Post Oat Flakes were taken off the market, I have been trying to make a cereal that replicates the special flavor that they had. I don't care if it is a pellet, a flake, a biscuit, a check, or a puff. What I am interested in is the flavor. I would even settle for a bar cookie that tasted like Post Oat Flakes. The original commercials and packages had the phrase 'Tastes like oatmeal cookies'. Please give me input. What flavors do you recall that were in Post Oat Flakes? Was it butterscotch or butter pecan or something similar?